February 4, 2020

From Gerald R. Lucas
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Notes on “The Californian Ideology”

Richard Barbrook and Andy Cameron’s 1995[a] essay “The Californian Ideology” interprets the dominant attitude about technology as a one that’s both utopian and built on a history of slavery. It traces the logical outcome of an ideology founded on Jeffersonian democracy: a dichotomous approach to technology that embraces both the “hippie radicalism” of an electronic agora[1] and the electronic marketplace of of Eisenhower liberalism. This mix of “cultural bohemianism” and high-tech industry is built on a “new faith” in the “emancipatory potential” of new media,[2] but as Barbrook and Cameron argue, it is ultimately an elitist ideology founded on exclusion and slavery. Ultimately, the essay advocates a convergence of cultural, political, and economic approaches—a “mixed economy”—to support an inclusive electronic infrastructure that guarantees inclusion, promotes a culture of creativity and innovation, and does not depend on an invisible slave class.[3]

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Notes

  1. While it’s now 25-years-old, I would argue it’s maybe more relevant today than it was then. However, we in the US continue to make mistakes they outline, like the FDA’s dismissal of Net Neutrality.

Citations

Work Cited

  • Barbrook, Richard; Cameron, Andy (1995). "The Californian Ideology". Imaginary Futures. Retrieved 2018-08-13. All citations taken from the PDF.