Marshall McLuhan In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal, and social consequences of any [...]
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Thoughts on McLuhan
After reading Marshall McLuhan’s “The Medium Is the Message” for what seems like the google-first time, I’m thinking about his definitions of “medium” and “message.” The former he defines as “any extension of ourselves” and the latter as any medium or technology that changes the “scale or practice or pattern” of human affairs (Wardrip-Fruin 203). [...]